Photobooths for your Corporate Event or Trade Show

Tired of having the same old stand that struggles to attract visitors at a large trade show? Branded photo booths are brilliant for attracting crowds, interaction and more business prospects.

Photo booths can be also used to jazz up your corporate event, get customers, employees in the booth for a picture to remember! These will be naturally shared on Social Media to spread brand awareness.

Rather than investing in a photo booth (well over 10k), we recommend contacting a local photo booth company. Or OMG! Entertainments Kent, based in the South East – they have a huge selection and do whitelabel branding.

Check out this infographic they designed, you could even get your own branded props designed?




Top Rules for Running Effective Pay Per Click Campaigns

AdWords Account

Your AdWords account can provide invaluable help, but only if you arrange it properly. Ideally, your AdWords account should contain one campaign per product. Setup ad groups and try to limit the number of ads to 4 per group. If you do this, it would be easier for Google to monitor the click through rate.

Outsourcing your adwords makes sense to let you concentrate on running your business. It can be a minefield and always hire an official Google partner local digital media agency.

Determining Goals

Make sure you understand your business goals, mission, and vision first. This allows you to target the right keywords that will eventually bring the business to the attention of the target market. Being unsure of exactly what the company is all about results to a disturbed and random keyword optimization system.

Set a Limit for CPA

Maximum CPA is the amount of money you’ll be paying for the campaign without suffering from a deficit. This isn’t as hard as it sounds – just make sure that your campaign wouldn’t cost more than the product you’re selling. For example, a $10 product should have a $10 campaign budget; otherwise, you’ll be losing money instead of earning more.

Conversion Tracking

How would you know if your campaign is successful without the use of conversion tracking? There are lots of ways to approach internet marketing, so it makes sense to track every technique you’re using to find out which one is actually making you money. In the case of PPC, conversion tracking is your best way of making this possible. The tracking system tells you if people who clicked your ads actually purchased the product. If they did, what keyword got them in your site in the first place? What other factors may have affected their purchase? Knowing all these makes it possible for you to tweak your campaign a little for better earnings.

Optimise your Campaigns

This seems like a no-brainer, but a lot of marketers actually have problems with this. The fact is that you don’t have to launch a full marketing blast when a targeted approach will do, based on the services/products offered by your company. For example, if you’re a local business, then this means that your PPC campaigns should be targeted within your immediate area. Doing so beyond that would only be a waste of your time and money. Note that optimization is not something you’ll have to do once. Campaigns must be re-evaluated on a routine basis as you change with the demand.

Use Tools

PPC marketing tools not only helps you manage everything but also significantly shortens the amount of time you spend with the campaign. This gives you the chance to focus on other, more important aspects of the business.



Types of Business Loans

There are many types of business loans available. There are short term loans, long term loans, and lines of credit. But if you are a startup company looking for a loan to get your business off the ground then you might find it difficult getting approved for one of these loans at a bank. Fortunately, the U.S. Small Business Administration helps entrepreneurs and startup businesses secure the financing they need to get their organization up and running. The SBA does not actually loan any money to the borrowers. Instead, they work with banks and local lenders to help make it easier for the borrower to get approved for the loan. Basically, the SBA is promising to back the lender on the loan in case the borrower defaults in the future. This makes the lender less nervous about issuing a loan to a new business owner.

When you are finally eligible to get approved for business credit, you need to decide what type of loan you actually need. You can’t just take out a $1,000,000 line of credit with no business plan or purpose for the money’s intended use. All business loans and credit lines have to be issued for some specific reason. Long term business loans are generally issued to either established businesses or new businesses that have an impressive business plan. The money from this loan will go towards leasing commercial property, business expansions, inventory, supplies, advertising and so on. Long term business loans are the hardest to get approved for, but they are the most beneficial to any company. So make sure your business plan spells out how you will use the money because this is what loan officers want to see. If approved, you will only have to make monthly payments on the loan. It’s always best to compare on a similar site to:

Short term business loans are typically issued to businesses that need funds right away. This could be to purchase additional inventory, fund their accounts payable, or small emergency projects that will sustain its operation. Short term loans do not require monthly payments, but they have to be paid back by a certain agreed upon date.
Finally, there are business lines of credit. These credit lines are not intended to solve any big emergencies or expand the company. Instead the lines of credit are a reserve cash flow that business owners don’t have to make payments on until they actually use the credit. This reserve is better for smaller business issues, like purchasing new tables for your restaurant or hiring a plumber to fix a toilet in your establishment.

The Power of an Investment Book of Record

  • February 2, 2015
  • Blog
  • No Comments

The numerous data that any portfolio manager in any investment management organization receives presupposes us to think that it has accurate and complete positional information that investment decisions can be used. This is an incorrect presumption.

There was a time when things were simpler. Each working day starts with portfolio managers having a set of records that has been updated overnight by its accounting systems. As the day progresses, records are adjusted to show trading activities as they come in, which led to the creation of a trading book of record (TBOR).

Market globalization has changed all this. It has introduced larger scales of investable strategies and securities that have given importance to understand cross-asset views. The portfolio manager now has to contend with open trades, resets, cash, collateral needs, simulations and benchmarks, which the TBOR could not cope up with.

This has given rise to creating an investment book of record (IBOR) which could provide an accurate, complete and instant view for investment decision-making. However, an investment book of record will only work if the operating models of asset managers can support all the functions of business strategies which make use of front, middle, and back-office work.

This may be easier said than done as operating models of every business are different from each other, and a more complex system that operates on hundreds of different processes and systems may face problems of establishing a well-functioned IBOR.

The best way to establish an IBOR is to make it a central element of the whole business operation. It should not be viewed simply as a data repository as it would defeat its great purpose, which could do more than just offer improved business data delivery and quality. IBOR has to be made to function as a processing system that will effectively show every event of any aspect of the business which should be finely attuned to all changes in the investment process as they happen.

IBOR should not reflect any discrepancies between the varied business views of positions that it would give to front-office, middle, and back-office professionals. A single, consistent, and accurate view should be the basis of the organization’s investment activities through the IBOR.

Integrating IBOR into the investment process will be effective since it will show a single position, which is the accurate version of the truth. Not having this would mean inaccurate and incomplete information where investment decisions will be made – which would lead to uncontrolled and unexpected outcomes that will not meet expectations of stakeholders, regulators, and investors.

How to Finance a Startup?

business financing

The biggest hurdle that any startup business faces is business capital. This can be defined as funds in simple terms. Financing a startup is the core to the sustenance of any business. Before you start a business decide how much money you need to keep your business going before you break even. There are many methods that can help cough up finance for your business. These traditional finance methods have always helped observe growth. It is normal practice to raise the capital through personal finance, partnerships or through contacts. If this is not sufficient to run a business you can move on to banks and private lenders to fund your business. Another prominent method is through equity investment, where you decide how much of shares you want to retain and how much to sell in the open market. This will turn your business into a public trading company.

Debt financing is another means to obtain business finance for a startup. For typical businesses government offers grants. But not all businesses are eligible for a grant. Special businesses that provide service to the nation can secure a government grant. Commercial loans are available from nationalized banks and private lenders that come at a rate of interest.

Business Trade Lines are worth a look for funding for your startup, we always recommending approaching a number of reputable companies.

Business Support Services

technical support services

Running a business without appropriate IT Support Services can turn out to be a nightmare. It is best practices for small businesses to enjoy the benefits of business support services. Hiring full time employees to run day to day business transactions will be a horrendous task for startup companies. Business support service providers are a boon to small businesses that cannot afford hiring fulltime employees. There are many government backed organizations that offer support services for budding entrepreneurs like technical expertise, marketing strategies, legal assistance, platform to network and more. Information on business events and fairs are also provided to the entrepreneurs. Human resource, taxation assistance, etc are offered by these services.

Moreover there are business incubators that help to set up your business from the scratch. These include looking out for office space, computer know how, secretarial assistance, manufacturing tools and more. Other value added services are also available like establishing online presence, social marketing, cloud hosting, etc. Reputed business school offer management and consulting advice to startups. There are many flexible plans that can help your business move ahead. Remember that the competition is high in any business and having the right infrastructure including of men and machines can play a pivotal role in reaching the goalpost easily.

Check out this Infographic, it shows how important it is…If this doesn’t make your mind up to hire a local IT company, similiar to IT Support Sheffield, then I don’t know what will!

PrintTop infographic, thanks ARC Systems. It’s really put things into perspective!

Understanding The Market


Facts and figures are the basis to start any business. Getting the numbers right can be instrumental in creating the right business model. Due diligence can avoid failures and can protect your savings. Understanding the market is vital to run your business. A competitive analysis on the market trends can be fruitful while moving ahead in your business. There are many focus groups and online research tools available to provide you with the right assistance when it comes to market research.

Check out if the market is saturated. Find out if the competition is high in the area of business you plan to start. What does the market offer and does it need one more addition. Find out how the competitors perform in the field. Devise ways and means to reach to the target audience through attractive marketing strategies. Obtain trade information from the respective trade associations to understand the business. Demography plays a crucial role in any business; categorize your zone based on age group, employment status, income categories etc to ensure your business will succeed in the locality. Register with the chamber of commerce to obtain information on the market, loans and grants. A little detective work can pay off in the long run.

Before entering a market, always get a local SEO company (like SEO essex) to check the competition you’re entering. If it’s seriously competitive and a high cost per click, it’s always best to choose a different industry if possible!