Photobooths for your Corporate Event or Trade Show

Tired of having the same old stand that struggles to attract visitors at a large trade show? Branded photo booths are brilliant for attracting crowds, interaction and more business prospects.

Photo booths can be also used to jazz up your corporate event, get customers, employees in the booth for a picture to remember! These will be naturally shared on Social Media to spread brand awareness.

Rather than investing in a photo booth (well over 10k), we recommend contacting a local photo booth company. Or OMG! Entertainments Kent, based in the South East – they have a huge selection and do whitelabel branding.

Check out this infographic they designed, you could even get your own branded props designed?




Top Rules for Running Effective Pay Per Click Campaigns

AdWords Account

Your AdWords account can provide invaluable help, but only if you arrange it properly. Ideally, your AdWords account should contain one campaign per product. Setup ad groups and try to limit the number of ads to 4 per group. If you do this, it would be easier for Google to monitor the click through rate.

Outsourcing your adwords makes sense to let you concentrate on running your business. It can be a minefield and always hire an official Google partner local digital media agency.

Determining Goals

Make sure you understand your business goals, mission, and vision first. This allows you to target the right keywords that will eventually bring the business to the attention of the target market. Being unsure of exactly what the company is all about results to a disturbed and random keyword optimization system.

Set a Limit for CPA

Maximum CPA is the amount of money you’ll be paying for the campaign without suffering from a deficit. This isn’t as hard as it sounds – just make sure that your campaign wouldn’t cost more than the product you’re selling. For example, a $10 product should have a $10 campaign budget; otherwise, you’ll be losing money instead of earning more.

Conversion Tracking

How would you know if your campaign is successful without the use of conversion tracking? There are lots of ways to approach internet marketing, so it makes sense to track every technique you’re using to find out which one is actually making you money. In the case of PPC, conversion tracking is your best way of making this possible. The tracking system tells you if people who clicked your ads actually purchased the product. If they did, what keyword got them in your site in the first place? What other factors may have affected their purchase? Knowing all these makes it possible for you to tweak your campaign a little for better earnings.

Optimise your Campaigns

This seems like a no-brainer, but a lot of marketers actually have problems with this. The fact is that you don’t have to launch a full marketing blast when a targeted approach will do, based on the services/products offered by your company. For example, if you’re a local business, then this means that your PPC campaigns should be targeted within your immediate area. Doing so beyond that would only be a waste of your time and money. Note that optimization is not something you’ll have to do once. Campaigns must be re-evaluated on a routine basis as you change with the demand.

Use Tools

PPC marketing tools not only helps you manage everything but also significantly shortens the amount of time you spend with the campaign. This gives you the chance to focus on other, more important aspects of the business.


How to Finance a Startup?

business financing

The biggest hurdle that any startup business faces is business capital. This can be defined as funds in simple terms. Financing a startup is the core to the sustenance of any business. Before you start a business decide how much money you need to keep your business going before you break even. There are many methods that can help cough up finance for your business. These traditional finance methods have always helped observe growth. It is normal practice to raise the capital through personal finance, partnerships or through contacts. If this is not sufficient to run a business you can move on to banks and private lenders to fund your business. Another prominent method is through equity investment, where you decide how much of shares you want to retain and how much to sell in the open market. This will turn your business into a public trading company.

Debt financing is another means to obtain business finance for a startup. For typical businesses government offers grants. But not all businesses are eligible for a grant. Special businesses that provide service to the nation can secure a government grant. Commercial loans are available from nationalized banks and private lenders that come at a rate of interest.

Business Trade Lines are worth a look for funding for your startup, we always recommending approaching a number of reputable companies.

Understanding The Market


Facts and figures are the basis to start any business. Getting the numbers right can be instrumental in creating the right business model. Due diligence can avoid failures and can protect your savings. Understanding the market is vital to run your business. A competitive analysis on the market trends can be fruitful while moving ahead in your business. There are many focus groups and online research tools available to provide you with the right assistance when it comes to market research.

Check out if the market is saturated. Find out if the competition is high in the area of business you plan to start. What does the market offer and does it need one more addition. Find out how the competitors perform in the field. Devise ways and means to reach to the target audience through attractive marketing strategies. Obtain trade information from the respective trade associations to understand the business. Demography plays a crucial role in any business; categorize your zone based on age group, employment status, income categories etc to ensure your business will succeed in the locality. Register with the chamber of commerce to obtain information on the market, loans and grants. A little detective work can pay off in the long run.

Before entering a market, always get a local SEO company (like SEO essex) to check the competition you’re entering. If it’s seriously competitive and a high cost per click, it’s always best to choose a different industry if possible!

Transforming An Idea Into Business


Ideas are everywhere, transforming an idea into a business plan can turn you into a successful entrepreneur. You can build your business on a host of ideas and not just one. So don’t fall for the first idea. Think from various angles before you are convinced that you have struck the goldmine. Market analysis, investor options are some of the objectives that can rule your business. An analytical bent of mind is necessary to move your business forward in the right direction. Decide on the business model. There are loads of free tools available online that can help create the blueprint for your business.

Once you conceive an idea, transform it into a business model. Check with competitors and predecessors on their experiences. Real time experience can work wonders while running a business. Put your hypothesis into practice, as soon as you have decided on the product or services you want to offer. Bigger goals are for the future, chalk out the immediate needs of the customer and address them immediately. Test the product or service before you start the shop. Elements like pricing, feature, branding, customer response have to be analyzed and required changes have to be made to move your products and services faster in the market. Modifications and newer sales strategies can help enhance your business.

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