Top Rules for Running Effective Pay Per Click Campaigns
- February 5, 2015
- Ideas and Tips
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Your AdWords account can provide invaluable help, but only if you arrange it properly. Ideally, your AdWords account should contain one campaign per product. Setup ad groups and try to limit the number of ads to 4 per group. If you do this, it would be easier for Google to monitor the click through rate.
Outsourcing your adwords makes sense to let you concentrate on running your business. It can be a minefield and always hire an official Google partner local digital media agency.
Make sure you understand your business goals, mission, and vision first. This allows you to target the right keywords that will eventually bring the business to the attention of the target market. Being unsure of exactly what the company is all about results to a disturbed and random keyword optimization system.
Set a Limit for CPA
Maximum CPA is the amount of money you’ll be paying for the campaign without suffering from a deficit. This isn’t as hard as it sounds – just make sure that your campaign wouldn’t cost more than the product you’re selling. For example, a $10 product should have a $10 campaign budget; otherwise, you’ll be losing money instead of earning more.
How would you know if your campaign is successful without the use of conversion tracking? There are lots of ways to approach internet marketing, so it makes sense to track every technique you’re using to find out which one is actually making you money. In the case of PPC, conversion tracking is your best way of making this possible. The tracking system tells you if people who clicked your ads actually purchased the product. If they did, what keyword got them in your site in the first place? What other factors may have affected their purchase? Knowing all these makes it possible for you to tweak your campaign a little for better earnings.
Optimise your Campaigns
This seems like a no-brainer, but a lot of marketers actually have problems with this. The fact is that you don’t have to launch a full marketing blast when a targeted approach will do, based on the services/products offered by your company. For example, if you’re a local business, then this means that your PPC campaigns should be targeted within your immediate area. Doing so beyond that would only be a waste of your time and money. Note that optimization is not something you’ll have to do once. Campaigns must be re-evaluated on a routine basis as you change with the demand.
PPC marketing tools not only helps you manage everything but also significantly shortens the amount of time you spend with the campaign. This gives you the chance to focus on other, more important aspects of the business.